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The GDPR (General Data Protection Regulation) seeks to create a harmonised data protection law framework across the EU and aims to give citizens back the control of their personal data, whilst imposing strict rules on those hosting and ‘processing’ this data, anywhere in the world. The Regulation also introduces rules relating to the free movement of personal data within and outside the EU.

Individuals are increasingly data-savvy and;

  • Understand how brands use their data for sales and marketing purposes
  • Are aware of their rights with regard to their personal data
  • Are concerned about the well-publicised threat of cyber data theft


Most organisations are concerned about the potential significant financial penalties the Regulation can bring, but some forward-thinking companies are also planning how to turn GDPR into an opportunity in 2017.

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